FeedBurner Feature Refresh

TechCrunch is reporting on FeedBurner's new functionality, to be launched this morning. Of most interest to me is the following:

e) Podcasters - better feed level download tracking. In addition to subscribers we now identify the number of people that actually downloaded a particular podcast. This will get even more robust in the future as we provide download numbers from the podcast on the site and sum that with the feed based downloads. This release is feed based downloads only.